This is an initiative of Coca-Cola Mexico to share the happiness with blind people.

We created the first Coca-Cola Braille can and placed them in a vending machine inside

Comité Internacional ProCiegos. It was such a success that we created a personalization center on Cinépolis (Mexico's biggest movie theathers company).

In 2014, thousands of persons shared a Coke with their names on them. The movement was a huge success, but we realized we missed a Coke for those who couldn’t see their name written.

There was no brief. This was not a petition from our client, this was an idea we developed together with one objective in mind: Share the happiness with people that, even if they can't see their name, they could feel it for the first time ever in a Coca-Cola Can.

We created a Coca-Cola Braille can for every student in the school, more than 100 cans with their names on them. The response was so positive that we didn't want to stop there, so we developed a personalization center with Cinépolis (Mexico's biggest movie theaters company) so people could create a Coca-Cola Braille can to share it with all their blind relatives and friends.

But most of all, we gave blind people an opportunity to share happiness. Because happiness isn't only in what you see but in what you feel.

The production process took a lot of effort. Because we had to create a complete new design of Coca-Cola Can from scratch, Braille is a complicated language and everything had to be perfect so they could read their names & the brand. In Mexico there are more than 1 million of blind people and we went with Mexico's most prestigious blind school (Fundación ProCiegos A.C.)