Creative Data > Creative Data
(ANÓNIMO), Mexico City / INTERLINGUA / 2016
Overview
Credits
CampaignDescription
Interlingua, Mexico´s leading english, presents: “Instaclass”.
World´s first english lessons on instagram.
Using this social platform in an innovative way, we developed 190 free lessons with 200 different profiles and 220 videos that helps students to learn the correct way of writing and pronouncing each word.
Plus, after each class students are able to test their knowledge.
Outcome
More than 190 free lesons on instagram.
1450 new students in the first two weeks.
Strategy
We used instagram, one of the most succesful social networks globally and keeps on growing in Mexico, to help millions of people to take free English lessons. And take advantage to be closer with people, in a way that no school had done before.
Synopsis
Mexico is a country with more than 120 million habitants, 44.4 million smartphone users, 3.5 million have instagram and only 2% of them speak English.
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