The rise of motorcycle-related accidents has encouraged Yamaha Motors, an industry leader, to come out with a safe riding campaign. But they wanted to do away with the usual messages of helmet-wearing.

This is a series of posters with a twist on familiar road signs featuring a new message -- turning on the headlights even during the day serves as an effective early warning tool for motorcycle riders to be seen by other pedestrians and vehicles, and even in the most challenging road conditions.