Show in a smart way the reliability of Volkswagen Navigation Systems to all Volkswagen drivers still driving without Navigation System.

Every day, Volkswagen mailings are setn out to clients all over the country reaching their destination as reliably as drivers using Volkswagen navigation systems.We sent out hundreds of Volkswagen mailings to clients, turning each mailing envelope into a unique, personalized advertising space. On each envelope we printed the exact route from the sender (Volkswagen) to the recipient (Volkswagen client). With this visualization we proved that you always get to your destination with Volkswagen Navigation System. Every route was calculated by a special software based on Google Maps which we installed at the Volkwagen Dialog Center.

Every Volkswagen client found an envelope with a personalized route in his letterbox.

During the promotion period 27,350 envelopes with personalised routesreached their destinations. The imprinted website www.volkswagen.de/navigation invited the recipients to get more information. The clickrate increased by 12%. Volkswagen Service sold 4.2%. more Navigation Systems in the following months.

Volkswagen Navigation Systems and Volkswagen mailings have one thing in common: they always reach their destination. So we simply used every mailing envelope to prove the reliability of Volkswagen Navigation Systems.