Audio & Radio > Radio
DDB TRIBAL, Berlin / IKEA / 2009
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BriefExplanation
As we all know, advertising promises a lot. And some of these promises aresimply untenable. So we picked some imaginary examples of clearlyoverpromising marketing ploys - like an anti-fat pill which let's you losethose annoying extra pounds in a heartbeat, or a hair potion that makes your hair grow back in no time. Things too good to be true and that's why our IKEA speaker disrupts the fake radio commercials for said products and suggests that our listeners should 'keep on dreaming. In your bed from IKEA.'
ScriptInEnglish
SFX: MusicMVO: You think being bald means you're not a real man anymore?
You're damn right!Get back your hair now. Get back your success at work and with women. Thanks to the brand new 'Mega-Man-Shampoo' with unique Hair-Activator.
After using Mega-Man, your hair will grow back again within two weeks time. 100 per cent guarant...SFX: LullabyANN: Keep on dreaming. In your bed from Ikea.
For Example Malm, starting from 89 Euros.
Ikea. Because it's your home.
ScriptInOriginalLanguage
SFX: ActionmusikMVO: Du denkst mit Glatze bist du kein echter Mann?
Du hast Recht.Hol dir jetzt deine Haare zurück, hol dir jetzt den Erfolg im Job und bei den Frauen zurück. Mit dem neuen Mega-Man-Shampoo mit einzigartigem Haar-Aktivator.
Mega-Man macht dich in spätestens zwei Wochen wieder hundertprozent glatzenfrei. Garant...SFX: Kinder-SchlafurANN: Träum weiter. In Betten von IKEA.Zum Beispiel Malm schon ab neunundachtzig Euro.Ikea. Weil es dein Zuhause ist.
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