Direct > Use of Media
DDB TRIBAL, Berlin / VOLKSWAGEN / 2009
Awards:
Overview
Credits
Audience
With a little investment into stamps we got the attention of more than 50,000 people. After three weeks the click rate on www.bluemotion.de increased by 14%.
ClientBriefOrObjective
In times of financial crisis all people want to save money. We had to announce that Volkswagen offers them the perfect car: Volkswagen BlueMotion vehicles need little fuel for little money.
Execution
To visualize how far for how less you get we used the medium with the highest relevance for our target group: The Euro banknote itself. With a smart trick we turned it into a unique advertising space for free.
Relevancy
We stamped a route on Euro banknotes. It showed how far you’ll drive with a BlueMotion for the Banknote’s value. 5,000 modified banknotes were put to circulation by daily money transfers of Volkswagen dealers, Volkswagen Service shops and in the Autostadt in Wolfsburg.
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