Direct > Strategy

AUDI GPS: GEOPOSITIONED STORIES

CP PROXIMITY, Barcelona / VOLKSWAGEN / 2012

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)

Overview

Credits

More Entries from Retention in Direct

24 items

Grand Prix Cannes Lions
SMALL BUSINESS GETS AN OFFICIAL DAY

Financial Products & Services

SMALL BUSINESS GETS AN OFFICIAL DAY

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

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Gold Cannes Lions
MOBILE MEDIC

Direct Response Digital: Mobile Marketing

MOBILE MEDIC

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

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Gold Cannes Lions
SUNNY SALE

Direct Response Digital: Mobile Marketing

SUNNY SALE

EMART, CHEIL WORLDWIDE

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Gold Cannes Lions
THE BEAUTY OF A SECOND

Direct Response Digital: Websites, Microsites & Banners

THE BEAUTY OF A SECOND

MONTBLANC, LEO BURNETT

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Gold Cannes Lions
LEGO BUILDERS OF SOUND

Ambient Media (Large Scale)

LEGO BUILDERS OF SOUND

SERVICEPLAN

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Gold Cannes Lions
HALF OF HBO FOR FREE

Direct Response Broadcast: TV, Radio & Infomercials

HALF OF HBO FOR FREE

CLARO, OGILVY GUATEMALA

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Gold Cannes Lions
BOOK BURNING PARTY

Best Low Budget Campaign

BOOK BURNING PARTY

LEO BURNETT, LEO BURNETT DETROIT

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Gold Cannes Lions
THE INVISIBLE DRIVE

Product Launches

THE INVISIBLE DRIVE

DAIMLER, JUNG von MATT

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Gold Cannes Lions
COCA-COLA POLAR BOWL

Fast Moving Consumer Goods

COCA-COLA POLAR BOWL

COCA-COLA, WIEDEN+KENNEDY

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Gold Cannes Lions
MINI MAPS

Cars & Automotive Services

MINI MAPS

MINI, DDB PARIS

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Gold Cannes Lions
THE SOLAR ANNUAL REPORT 2011

Corporate Image & Information

THE SOLAR ANNUAL REPORT 2011

AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE, SERVICEPLAN

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Gold Cannes Lions
I HAVE ALREADY DIED

Charities

I HAVE ALREADY DIED

ALS FOUNDATION NETHERLANDS, PUBLICIS

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Gold Cannes Lions
HELP I WANT TO SAVE A LIFE

Public Health & Safety, Public Awareness Messages

HELP I WANT TO SAVE A LIFE

HELP REMEDIES, DROGA5

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Gold Cannes Lions
INTEGRATION DAY

Public Health & Safety, Public Awareness Messages

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Gold Cannes Lions
BLOOD RELATIONS

Public Health & Safety, Public Awareness Messages

BLOOD RELATIONS

THE PERES CENTER FOR PEACE, BAUMANN BER RIVNAY SAATCHI & SAATCHI

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Gold Cannes Lions
INTEGRATION DAY

Best Integrated Campaign Led by Direct Marketing

INTEGRATION DAY

COORDOWN ONLUS, SAATCHI & SAATCHI

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Silver Cannes Lions
THE SOLAR ANNUAL REPORT 2011

Flat Mailing

THE SOLAR ANNUAL REPORT 2011

AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE, SERVICEPLAN

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Silver Cannes Lions
RELIEF PET HOUSE

Dimensional Mailing

RELIEF PET HOUSE

JSPCA, HAKUHODO

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Silver Cannes Lions
MEMORIES FOR THE FUTURE

Direct Response Digital: Websites, Microsites & Banners

MEMORIES FOR THE FUTURE

GOOGLE, HAKUHODO KETTLE

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Silver Cannes Lions
MINI MAPS

Social Media & Viral Marketing

MINI MAPS

MINI, DDB PARIS

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Silver Cannes Lions
THE MUSEUM OF ME

Social Media & Viral Marketing

THE MUSEUM OF ME

INTEL, PROJECTOR

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Silver Cannes Lions
TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

Social Media & Viral Marketing

TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS

CONSUMER AND SAFETY COUNCIL, LEMZ

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Silver Cannes Lions
SMART TWITTER SPOT

Social Media & Viral Marketing

SMART TWITTER SPOT

MERCEDES BENZ, BBDO ARGENTINA

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Silver Cannes Lions
CONNECTING LIFELINES

Direct Response Digital: Other Digital Platforms

CONNECTING LIFELINES

HONDA, DENTSU

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More Entries from CP PROXIMITY

24 items

Gold Cannes Lions
IWANTTOSEEAGHOST

Viral Marketing

IWANTTOSEEAGHOST

DEAPLANETA, CP PROXIMITY

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Silver Cannes Lions
COMPOSING YOUR LIFE

Cars & Automotive Services

COMPOSING YOUR LIFE

AUDI, CP PROXIMITY

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Shortlisted Cannes Lions
ROSEN PROJECT

Automotive Products & Services

ROSEN PROJECT

AUDI, CP PROXIMITY

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Shortlisted Cannes Lions
I AM FOR SALE

Cars & automotive services

I AM FOR SALE

VOLKSWAGEN, CP PROXIMITY

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Shortlisted Cannes Lions
BLISSFUL INSANITY

Travel, Entertainment & Leisure

BLISSFUL INSANITY

CLUB POLIDEPORTIVO EL EJIDO, CP PROXIMITY

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Shortlisted Cannes Lions
WOULD YOU DRINK THIS WATER?

Best use of Special Events and Stunts

WOULD YOU DRINK THIS WATER?

INTERMON OXFAM, CP PROXIMITY

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Shortlisted Cannes Lions
TASTE BEFORE OPENING

Flat Mailing

TASTE BEFORE OPENING

DIAGEO, CP PROXIMITY

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Shortlisted Cannes Lions
PLAY WITH THE WEATHER

Automotive products & services

PLAY WITH THE WEATHER

VOLKSWAGEN, CP PROXIMITY

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Shortlisted Cannes Lions
AUDI GPS: GEOPOSITIONED STORIES

Retention

AUDI GPS: GEOPOSITIONED STORIES

VOLKSWAGEN, CP PROXIMITY

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Shortlisted Cannes Lions
WWW.IWANTTOSEEAGHOST.COM

Direct Response Digital Media

WWW.IWANTTOSEEAGHOST.COM

DEAPLANETA, CP PROXIMITY

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Shortlisted Cannes Lions
ERISTOFF INTERNATIVE FESTIVAL

Fast Moving Consumer Goods

ERISTOFF INTERNATIVE FESTIVAL

BACARDI, CP PROXIMITY

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Shortlisted Cannes Lions
BLISSFULL INSANITY

Integrated Campaigns

BLISSFULL INSANITY

CLUB POLIDEPORTIVO EL EJIDO, CP PROXIMITY

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Shortlisted Cannes Lions
A TRIP AROUND THE WORLD

Automotive Products & Services

A TRIP AROUND THE WORLD

AUDI, CP PROXIMITY

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Shortlisted Cannes Lions
Q5 GENERIS

Cars & Automotive Services

Q5 GENERIS

AUDI, CP PROXIMITY

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Shortlisted Cannes Lions
CONTROL

Email Advertising

CONTROL

AUDI, CP PROXIMITY

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HONEST ENVELOPES

Flat Mailing

HONEST ENVELOPES

PROXIMITY, CP PROXIMITY

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TICKETS FOR PRIESTS

Flat Mailing

TICKETS FOR PRIESTS

BETTA PICTURES, CP PROXIMITY

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PET FOOD RELEASE

Consumer Goods, including FMCG and Household Products

PET FOOD RELEASE

AFFINITY PETCARE, CP PROXIMITY

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PET FOOD RELEASE

Flat Mailing

PET FOOD RELEASE

AFFINITY PETCARE, CP PROXIMITY

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ERISTOFF NIGHT STREET VIEW

Best Use of Experiential Marketing in a Promotional Campaign

ERISTOFF NIGHT STREET VIEW

BACARDI, CP PROXIMITY

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NIGHT STREET VIEW

Foods & Drinks

NIGHT STREET VIEW

BACARDI, CP PROXIMITY

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A 3G CONNECTION THAT FINALLY FOUND YOU

Flat Mailing

A 3G CONNECTION THAT FINALLY FOUND YOU

TELECOM, CP PROXIMITY

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ERISTOFF INTERNATIVE FESTIVAL

Foods & Drinks

ERISTOFF INTERNATIVE FESTIVAL

BACARDI, CP PROXIMITY

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ORGASMIQUE

Flat Mailing

ORGASMIQUE

BIJOUX INDISCRETS, CP PROXIMITY

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