The Bijoux Indiscrets launch mailing was sent to a database of over 12,000 contacts and generated a response rate of 16.4% (contacts that asked for the online discount coupon).Furthermore, during the two weeks after the mailing, visits to the website increased in a sustained way by about 5%.The brand even received e-mail messages from people asking for a sample from the mailing to be able to play at home.

Bijoux Indiscrets is a company that markets erotic toys and sensual products to select retail spots. Its target is wide and encompasses couples of all ages with products made from the female perspective but designed to be enjoyed as a couple.Bijoux Indiscrets wants to get into the homes (and beds) of those couples that might never go into a shop that sold erotic products.How to make the brand and its products known in a different way and communicate its benefits? How to do it with little money?

Bijoux Indiscrets products need attention and are an invitation to playing. How to become known among a public that would rarely go into a shop that sold erotic products?We decided the piece had to revolve around communicating the relevance that Bijoux Indiscrets has for its target and do it in a very clear, but also sensual and elegant way.So we created an interactive mailing that provides a game for couples and in this way shows the complicity and fun that Bijoux Indiscrets products can generate, by acting as an invitation to stretch the “foreplay”.

We invited couples to participate in a game and turned that game into a product catalogue.Instead of creating the typical leaflet, the mailing is an origami that revolves around the “orgasmique” concept by becoming an interactive piece that needs to be read as a couple. The man chooses a position, but it’s the woman who chooses the previous game, with suggestions on how to enjoy it more with the most representative Bijoux Indiscrets products.Finally, the piece featured an invitation to access the Bijoux Indiscrets website to get a discount coupon for shops by introducing a promotional code.