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CP PROXIMITY, Barcelona / BACARDI / 2012
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Eristoff Vodka had a sales problem due to botellones (street drinking) and the growth of store brands. We decided to go out onto the street to find the consumers and join their party. Eristoff Night Street View, the first nocturnal Street View, that shows you in 360º vision what happens on Spain’s streets at night. Uncensored.
Our car, the Wolf Car, touring the streets of Spain.
All the material shot was geopositioned to create a 360º map like Google Street View’s at the website. Anyone who wanted to go down in posterity became a pin on this map.
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