Direct > Use of Direct Marketing

A COIN CAN HELP THE HOMELESS

I&S BBDO, Tokyo / SALVATION ARMY / 2011

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Overview

Credits

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24 items

Grand Prix Cannes Lions
AMERICAN ROM

Traffic & Brand Building

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
COME BACK FERRORAMA

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

COME BACK FERRORAMA

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Ambient Media (Large Scale)

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Gold Cannes Lions
BURMA

Ambient Media (Large Scale)

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
HOMEPLUS SUBWAY VIRTUAL STORE

Direct Response Print or Standard Outdoor, including Inserts

HOMEPLUS SUBWAY VIRTUAL STORE

TESCO, CHEIL WORLDWIDE

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Gold Cannes Lions
RESPONSE CAMPAIGN

Traffic & Brand Building

RESPONSE CAMPAIGN

PROCTER & GAMBLE, WIEDEN+KENNEDY

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Gold Cannes Lions
THE FRIENDSHIP MACHINE

Fast Moving Consumer Goods

THE FRIENDSHIP MACHINE

COCA-COLA, OGILVY ARGENTINA

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Gold Cannes Lions
AMERICAN ROM

Fast Moving Consumer Goods

AMERICAN ROM

KANDIA DULCE, McCANN ERICKSON

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Gold Cannes Lions
HOMEPLUS SUBWAY VIRTUAL STORE

Retail & E-Commerce, including Restaurants

HOMEPLUS SUBWAY VIRTUAL STORE

TESCO, CHEIL WORLDWIDE

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Gold Cannes Lions
BURMA

Charities, Public Health & Safety, Public Awareness Messages

BURMA

HUMAN RIGHTS WATCH, JWT NEW YORK

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Gold Cannes Lions
DECODE JAY-Z WITH BING

Best Integrated Campaign Led by Direct Marketing

DECODE JAY-Z WITH BING

BING/JAY-Z, DROGA5

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Silver Cannes Lions
SPRINTER APPLIES FOR A JOB

Flat Mailing

SPRINTER APPLIES FOR A JOB

DAIMLER, LUKAS LINDEMANN ROSINSKI

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Silver Cannes Lions
SPARK HOPE MATCHBOOK

Dimensional Mailing

SPARK HOPE MATCHBOOK

ROCK 4 AIDS, JOE PUBLIC

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Silver Cannes Lions
THE HUMAN JUKEBOX

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

THE HUMAN JUKEBOX

PAUSE HOME ENTERTAINMENT, ÅKESTAM HOLST

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Silver Cannes Lions
THE SOUND OF GREEN

Direct Response Digital: Other Digital Platforms

THE SOUND OF GREEN

THE SWEDISH POST, ÅKESTAM HOLST

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Silver Cannes Lions
SPREAD THE TED

Ambient Media (Large Scale)

SPREAD THE TED

TEDX BUENOS AIRES, OGILVY ARGENTINA

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Silver Cannes Lions
THE BIG TRIP

Ambient Media (Large Scale)

THE BIG TRIP

STRAUSS-GROUP, BAUMANN BER RIVNAY SAATCHI & SAATCHI

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Silver Cannes Lions
SAVE AS WWF

Best Low Budget Campaign

SAVE AS WWF

WORLD WILDLIFE FUND (WWF), JUNG von MATT

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Silver Cannes Lions
4TH AMENDMENT WEAR

Best Low Budget Campaign

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, 4TH AMENDMENT WEAR

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Silver Cannes Lions
COME BACK FERRORAMA

Product Launches

COME BACK FERRORAMA

ESTRELLA, DDB BRASIL

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Silver Cannes Lions
UNEXPECTED LUGGAGE

Traffic & Brand Building

UNEXPECTED LUGGAGE

SPANAIR, SHACKLETON

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Silver Cannes Lions
BUILDERS OF INFINITY

Other Consumer Products (including Durable Goods)

BUILDERS OF INFINITY

PLAN.NET

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Silver Cannes Lions
UNEXPECTED LUGGAGE

Travel, Entertainment & Leisure

UNEXPECTED LUGGAGE

SPANAIR, SHACKLETON

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Silver Cannes Lions
DRUNK VALET

Travel, Entertainment & Leisure

DRUNK VALET

BAR AURORA & BOTECO FERRAZ, OGILVY BRASIL

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Gold Cannes Lions
DESIGN NORI (SEAWEED)

Promotional Item Design

DESIGN NORI (SEAWEED)

UMINO SEAWEED STORE, I&S BBDO

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Gold Cannes Lions
THE JAPAN PILL-HARMONIC

Promotional Item Design

THE JAPAN PILL-HARMONIC

JAPAN PHILHARMONIC ORCHESTRA, I&S BBDO

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Silver Cannes Lions
THE JAPAN PILL-HARMONIC

Special Editions & Promotional Packaging

THE JAPAN PILL-HARMONIC

JAPAN PHILHARMONIC ORCHESTRA, I&S BBDO

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Bronze Cannes Lions
WOMEN

Retail Stores, Restaurants & Fast Food Outlets

WOMEN

MIYAMOTO GLASSES SHOP, I&S BBDO

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Bronze Cannes Lions
MEN

Retail Stores, Restaurants & Fast Food Outlets

MEN

MIYAMOTO GLASSES SHOP, I&S BBDO

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Bronze Cannes Lions
DESIGN NORI (SEAWEED)

i. Own Label and Private Label brands

DESIGN NORI (SEAWEED)

UMINO SEAWEED STORE, I&S BBDO

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Bronze Cannes Lions
ZOO JEANS

Integrated Campaigns led by Outdoor

ZOO JEANS

KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB, I&S BBDO

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Shortlisted Cannes Lions
ZOO JEANS

Use of Ambient in a Promotional Campaign: Small Scale

ZOO JEANS

KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB, I&S BBDO

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ZOO JEANS

Use of Promotional Events & Stunts

ZOO JEANS

KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB, I&S BBDO

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FUN

Savoury Foods

FUN

FUNDOKIN, I&S BBDO

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MOST DISLIKED DUO BACK IN JAPAN

Food & Nutrition

MOST DISLIKED DUO BACK IN JAPAN

I&S BBDO

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KISS

Activation by Location or Proximity

KISS

SEATTLE'S BEST COFFEE, I&S BBDO

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BURPING CAVEMAN

Art Direction/Product Design

BURPING CAVEMAN

MINUTES SYSTEM DEVELOPMENT, I&S BBDO

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APOLOGY PRESS CONFERENCE

Consumer Goods, including FMCG and Household Products

APOLOGY PRESS CONFERENCE

I&S BBDO

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WORLD MASS HYPNOSIS

Best Use of Experiential Marketing in a Promotional Campaign

WORLD MASS HYPNOSIS

I&S BBDO

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WORD-OF-MOUTH

Savoury Foods

WORD-OF-MOUTH

TAKAHASHI, I&S BBDO

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CHORUS

Savoury Foods

CHORUS

TAKAHASHI, I&S BBDO

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LIFE IS ENDLESS

Posters

LIFE IS ENDLESS

NISHINIHON TENREI, I&S BBDO

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PRESIDENT’S CURRY

Titanium and Integrated

PRESIDENT’S CURRY

JIPANG CORPORATION, I&S BBDO

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WIG IS ALIVE

Titanium and Integrated

WIG IS ALIVE

NPO WIG RING JAPAN, I&S BBDO

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HEAL-RING

Flat Mailing

HEAL-RING

MIYAMOTO JEWELER, I&S BBDO

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THE WORLD’S FIRST TANDEM RODEO CHAMPIONSHIP

Best Use of Experiential Marketing in a Promotional Campaign

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I&S BBDO

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A COIN CAN HELP THE HOMELESS

Flat Mailing

A COIN CAN HELP THE HOMELESS

SALVATION ARMY, I&S BBDO

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VEGETABLE YOGA

Savoury Foods

VEGETABLE YOGA

I&S BBDO

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