Snickers has been spreading out the message 'You are not you when you are hungry'.

worldwide. As young audiences have got accustomed to this message, we needed to activate them with something surprising using this concept.

We challenged young targets that we could literally make them 'not you' and 'hungry' by hypnosis with a live event and live broadcast on Ustream.

・Participants from more than 50 countries.

・1,232,500 Twitter impressions

・2,650,000 media impressions

・Daily sales recorded the highest number up by 150% from average sales.

Young targets are full of curiosity and a challenging spirit. Hypnosis is a suitable motif to stimulate their minds.