Trapa Chocolates was an old-fashioned Spanish brand, so stuck in the past that their buyers were getting older (+65 women). It was being removed from supermarkets after competing without success against multinational companies (Ferrero, Nestlé…). The brand was so damaged, it was recently sold to a new owner.

92% of the Spanish consumers are worried about the palm oil presence in food: they consider it harmful to health. But they didn’t know it caused deforestation, putting the orangutans in danger of extinction.

We decided:

1.- to renew the whole production chain in order to be more sustainable

2.- to remove palm oil and raise awareness about the ingredient consequences

3.- this was told with this -apparently- simple page, that was in fact a total game-changer for the category, the business, and the environmental awareness.

WATCH THE CASEFILM and how this Spanish ad saved a piece of a rainforest in Borneo.

[FIRST PRESS AD]

An unrepeatable photograph?

Due to the production of palm oil, the rainforest where this photo was taken could disappear in a matter of months. If this is the case, we will immediately come back to take another photo and make its destruction public.

Watch the documentary: TRAPA.COM

[SECOND PRESS AD]

AN UNREPEATABLE PHOTOGRAPH.

In 2018, we published a photograph in this threatened rainforest and warned that, if it was ever deforested, we would return to repeat the same photograph, showing the effects of palm oil farming.

Immediately, the palm oil lobby pressured to get our campaign withdrawn. And, a few days ago, the Indonesian Government denied our visa to re-enter the country.

We had no other choice than to hire a satellite to check the current status of the rainforest, which has been useful in certifying that, coincidentally, this area is the only one that still remains intact.

Watch the documentary: trapa.com