The National Phobics Society is the leading charity helping sufferers with Obsessive Compulsive Disorder(OCD).This year, they couldn’t afford an advertising campaign. So, we set out to achieve their aims by generating media interest in their activities.We focussed media attention on the Press Launch of “National Anxiety Awareness Week.” To do so, we targeted journalists in broadcasting, national newspapers and magazines specialising in Health and Lifestyle issues.In the ten days before the Press Launch, we sent each journalist a series of communications - each focussed on (and demonstrated) one of the most common forms of Obsessive Compulsive Disorder.

From a mailing list of 45, we succeeded in getting 19 attendees at the Press Launch from The Times, The Sunday Mirror, The Daily Mail, The Independent, The Sunday Telegraph, The Big Issue London City Radio, BBC Radio Asian Network, Channel 4 News, etc.Within two weeks we had press coverage in Health sections of The Times, The Sunday Telegraph and The Independent. More articles and features are imminent.

For example: one mailing contained a word processor keyboard with the invitation to write an article about OCD. On closer inspection, the keyboard’s keys had all been rearranged to be in perfect alphabetical order (a very common form of OCD).For another mailing, we tracked down the last article the journalist had written and returned it to them having filled in every single letter ‘O’ and ‘o’. (Another common compulsion for OCD sufferers).