Our target audience were small copy shop owners across six different European markets. They have a black and white copier, but are considering getting a colour copier. They would like to offer a quality job, but they think Xerox printers are too expensive.

To show them the impact of vivid colour, we sent them a beautiful piece of designer wallpaper. Then, to explain how cheap top quality colour prints were, we said that the Xerox 3535 would give them beautiful, colour prints for just 8p - so cheap, in fact, they could easily afford to redecorate their office! We also said the Xerox 3535 was so versatile, they could copy onto paper as thick as the wallpaper we'd sent them.

It is always difficult making one mailing work across different international markets. But these results were excellent. We mailed 31,515 packs at a total cost of $100,302. We got 6,725 contacts/responses. From these, 240 were hot leads that have generated $1,440,609 in revenue.That’s a return on investment of 14:1.