The unique F&N AR Dance created massive consumer frenzy as people lined up to dance. More than 25000 people attended the largest ever dance mob in the country.

Campaign reached 3.6 million Malaysians (86%) of target area between 18-24 years.

F&N ‘Fun Flavours’ spontaneous recall increased by 18%.

The campaign generated earned media for the brand and helped steal the thunder from Fanta’s anticipated launch.

Brand’s ‘Fun Drink’ scores increased by 17% reaching a two-year high.

F&N reigned as the undisputed ‘King of Fun’ in Malaysia.

The public spectacle took place in the Malaysian equivalent of ‘Time Square’, Bukit Bintang. F&N hijacked the largest LED screen in the country and invited people for an experience of a lifetime.

Spectators were directed to stand on a particular point on the footpath and the moment they stepped on it, they were magically surrounded by a virtual dance troupe.

The virtual dance troupe engaged and consumers danced with F&N’s special music and dance moves. Thousands gathered to witness and participate in a surreal dancing experience.

The magic was even extended online, as consumers engaged virtual dance troupes in their homes through an interactive Facebook app. The party continued and led to the largest ever dance mob in the country with thousands of people coming together to dance.

A ripple effect was felt across blogs, social networks and media as everyone started talking about F&N AR Dance.

In Malaysia F&N ‘Fun Flavours’ has always been the icon of ‘Fun’, however in 2011 the brand faced threats from the global ‘Big Daddy of Fun’ Fanta in its own backyard.

In anticipation of Fanta’s mega launch, F&N had to engage the youth, who by now were sceptical towards typical advertising, in a unique and memorable manner.

We found the answer in dance. Malaysians love to dance, but they are shy and need to be cajoled into dancing, but once they are on the floor they set the stage on fire. However dancing would not be enough, we had to differentiate from scores of other dance based activities.

AR (Augmented Reality) helped bring in that uniqueness. We used AR to develop the first ever Augmented Reality Dance platform.Surreal experience of AR coupled with music, dance and public spectacle created a compelling sense of fun and energy that made consumers feel like stars.