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AUTOMOTIVE POLLUTION

JWT SHANGHAI, Shanghai / CEPF / 2009

Awards:

Bronze Cannes Lions
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Translation

Creative Rationale:A collaboration with a famous Shanghai artist, Yang Yong Liang-It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears.Headline/ English Translation:Leave nature alone.

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