The challenge is Samsonite travel accessories look uninteresting on the display shelves.

How can we make travel accessories outstanding on the shelves?

Samsonite’s travel accessories are not widely recognized. Hence, Samsonite wants to bring more attention to its travel accessories.

Travelers always worry about not being able to connect with the locals. Imagine a packaging design that relates with this anxiety. It demonstrates what the product does clearly and in a charming way. Giving you a translator for your electrical appliances.

With the new packaging, more attention is given to Samsonite travel accessories.

The sales of the accessories went up by 15.6%.