Brand Experience and Activation > Use of Promo & Activation

BACKBOOK

CHEIL SPAIN, Madrid / SAMSUNG / 2015

CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Product Launch/re-Launch or Multi-Product Promotion in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
LIFEPAINT

Cars & Automotive Services

LIFEPAINT

VOLVO, GREY LONDON

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
CHASING HORIZONS

Use of Promotional Events & Stunts

CHASING HORIZONS

CITIZEN, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
SECURITY MOMS

Use of Live Shows/Concerts/Festivals

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE SALT YOU CAN SEE

Use of Ambient in a Promotional Campaign: Small Scale

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of Ambient in a Promotional Campaign: Large Scale

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

(opens in a new tab)
Gold Cannes Lions
SHADOW WIFI

Use of Ambient in a Promotional Campaign: Large Scale

SHADOW WIFI

LIGA CONTRA EL CANCER, HAPPINESS BRUSSELS

(opens in a new tab)
Gold Cannes Lions
MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

(opens in a new tab)
Gold Cannes Lions
SOS SMS

Use of Digital Advertising in a Promotional Campaign

SOS SMS

RED CROSS, GREY GROUP MÈXICO

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Use of Digital Advertising in a Promotional Campaign

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
HOUSE OF MAMBA

Use of New Technology in a Promotional Campaign

HOUSE OF MAMBA

NIKE, AKQA

(opens in a new tab)
Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods (not including Food & Drinks)

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

(opens in a new tab)
Gold Cannes Lions
NIVEA DOLL

Fast Moving Consumer Goods (not including Food & Drinks)

NIVEA DOLL

BDF, FCB BRASIL

(opens in a new tab)
Gold Cannes Lions
4G4GOOD

Commercial Public Services, including Healthcare & Medical

4G4GOOD

DDB GROUP SINGAPORE

(opens in a new tab)
Gold Cannes Lions
THE SALT YOU CAN SEE

Commercial Public Services, including Healthcare & Medical

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SECURITY MOMS

Travel, Entertainment & Leisure

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
PROUD WHOPPER

Retail, e-Commerce & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE GUN SHOP

Public Health & Safety & Public Awareness Messages

THE GUN SHOP

STATES UNITED, GREY NEW YORK

(opens in a new tab)

More Entries from CHEIL SPAIN

24 items

Gold Cannes Lions
SAMSUNG BLIND CAP

Activation by Proximity

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
Bronze Cannes Lions
ANIMAL COPYRIGHTS

Use/Curation of Image(s)

ANIMAL COPYRIGHTS

WORLD WILDLIFE FUND (WWF), CHEIL SPAIN

(opens in a new tab)
Bronze Cannes Lions
ANIMAL COPYRIGHTS

Sponsorship or Partnership Campaigns

ANIMAL COPYRIGHTS

WORLD WILDLIFE FUND (WWF), CHEIL SPAIN

(opens in a new tab)
Bronze Cannes Lions
DYTECTIVE FOR SAMSUNG

Corporate Social Responsibility

DYTECTIVE FOR SAMSUNG

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
Bronze Cannes Lions
SAMSUNG BLIND CAP

UX Interface & User Journey

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
Shortlisted Cannes Lions
ANIMAL COPYRIGHTS

Use of Dgital Marketing

ANIMAL COPYRIGHTS

WORLD WILDLIFE FUND (WWF), CHEIL SPAIN

(opens in a new tab)
Shortlisted Cannes Lions
DYTECTIVE FOR SAMSUNG

Social Impact

DYTECTIVE FOR SAMSUNG

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
Shortlisted Cannes Lions
ANIMAL COPYRIGHTS

Charities, Public Health & Safety, Public Awareness Messages

ANIMAL COPYRIGHTS

WORLD WILDLIFE FUND (WWF), CHEIL SPAIN

(opens in a new tab)
Shortlisted Cannes Lions
SAMSUNG BLIND CAP

Utilities

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
Shortlisted Cannes Lions
ANIMAL COPYRIGHTS

Charities (incl. Fundraising, Donations & Appeals)

ANIMAL COPYRIGHTS

WORLD WILDLIFE FUND (WWF), CHEIL SPAIN

(opens in a new tab)
Shortlisted Cannes Lions
ANIMAL COPYRIGHTS

Charities (incl. Fundraising, Donations & Appeals)

ANIMAL COPYRIGHTS

WORLD WILDLIFE FUND (WWF), CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Titanium

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
BACKBOOK

Activation by Proximity

BACKBOOK

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Creative Innovation

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
DYTECTIVE FOR SAMSUNG

Health & Wellness Tech

DYTECTIVE FOR SAMSUNG

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Other Products

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Other Products

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Other Products

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Connected Devices

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
BACKBOOK

Product Launch/re-Launch or Multi-Product Promotion

BACKBOOK

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Wearable Technology

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
SAMSUNG BLIND CAP

Innovative Technology

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

(opens in a new tab)
C AS IN CORNUCOPIA

Entertainment & Leisure

C AS IN CORNUCOPIA

ETERMAX, CHEIL SPAIN

(opens in a new tab)
Z AS IN ZINCIFEROUS

Entertainment & Leisure

Z AS IN ZINCIFEROUS

ETERMAX, CHEIL SPAIN

(opens in a new tab)