The main objective was to attract a new audience for the 13TH STREET channel. Therefore we decided to create a completely new brand experience with a modern state-of-the-art take on the horror genre and position 13TH STREET as a cutting-edge and innovative channel for horror & crime.

The target audience: Young film lovers, horror and genre enthusisasts.The user experienced horror like never before. By blending the characteristic gaming element of individual control with cinematic storytelling, the project bridges the gap between game and film and thus allows for a brand new entertainment experience.

Everybody knows the feeling of wanting to warn the victim in a horror film about the impending danger, but it’s impossible.In horror movies evil spreads fear and terror. The viewer can merely sit and watch. This is how horror films had been working for almost a hundred years. It was about time to change that. We thought about enabling the viewer to contact the victim and help him – or her – to escape.Therefore we developed a special software that allows for such a dialogue via voice recognition.

The film hit its target audience exactly – film lovers at cinemas and festivals.

Worldwide LAST CALL captured absolute attention aroused enthusiasm and effectively demonstrated the standards of 13TH STREET. This is evident in the media attention it generated:-Articles in the largest national and international newspapers (e.g. BILD, DN)-Features on tv and radio (e.g. BBC)-Hundreds of articles in film magazines, forums and blogsAll this became immense value for PR and proved that 13TH STREET is the channel for thriller horror and crime.

The film hit its target audience exactly – film lovers at cinemas and festivals.

Worldwide LAST CALL captured absolute attention and kicked off many discussions about the development of the genre. And of course about interactive storytelling in general.