We wanted to create buzz around Riviera Privé before the beach season begins. Using Billboards and magazines was not an option because we wanted to remain "privé." So by using key trendy locations around the city to reach our consumer was the best option.Summer’s in Beirut are all about the beach. The market is very competitive and saturated. Riviera Privé was opening in the Riviera Hotel and wanted to stand out among the crowd.It is no secret that the Lebanese love to hit the beach to “see and be seen.” People dress in their fanciest swimsuit and toned bodies to impress and meet. Playing on this, we stuck vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations across the city. The Glasses were cut-out to give the impression of a reflection, which gave the idea that they were being stared at by somebody. The copy read “ BE SEEN.”Crystal Group (the Client) own the trendiest restaurants and nightclubs in Beirut, so by using their locations to promote Riviera Privé we were able to reach the "Creme de la Creme" of Beirut and eventually Riviera Privé did become the beach to be for Summer 2011. Reactions to the branding was extremely positive and was proven by the number of people that took pictures infront of the mirrors to share on social networks.