Outdoor > Ambient
JUNG von MATT, Hamburg / DAIMLER / 2012
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The Mercedes-Benz F-CELL is the first hydrogen-powered car, which is ready for series production. With a spectacular action we draw a suitable attention to this innovation: We made people experience F-CELL the same way the environment does – like it's not even existent.In practice: We disguised the B-Class F-CELL with mats out of LEDs on the one side and fixed a camera on the other side of the car. The camera filmed everything that happened behind the vehicle and transferred every action directly to the LED mats.The effect: The B-Class fused completely with its surrounding and became invisible for the passersbay in the immediate vicinity.
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