The objective was to do a promotion in which users would get involved using Nike products, social networks and sports activities.#makeitcount is Nike's current global campaign. In order to demonstrate that it does count, we created the first Nike auction site.In this site, you'd find exclusive Nike products, but the only way to bid for them is by accumulating Nike Plus Kilometers.

The campaign is starting this April so results are not available yet.

The launch was made through Nike's social media platforms to all of its followers.