The Yasuni ITT Park, one of the most biodiverse reserves of the world. Its species of flora and fauna are unique on Earth. Its wealth can not only be found on the surface of the earth, but underneath it. It is one of the largest crude oil reserve in the world, 846 million barrels, the equivalent to 7,200m dollars, which would be a great economic impulse for Ecuador, but for the rest of the world, an ecological disaster.Ecuador had a huge dilema: To lose the reserve or to loose the money?We proposed to keep both.We invited the world to buy oil, but to leave it underground. To communicate this, we organised The International Environmental Summit, where we had the most influential person in Ecuador meet with the most influential ambientalist in the world. The planet started talking about Yasuni ITT.More than 50 countries, governments, private enterprises and other people added to the initiative and started collaborating.

we exceeded our expectations by collecting 116m by December 2011. We managed to save the indigenous communities, saved thousands of species. And more importantly we got the world to invest in the planet.

We organised The International Environmental Summit.