Film > Culture & Context

BK BOT CROWN BOY 1 BOY 2

DAVID, Miami / BURGER KING / 2019

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
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Overview

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Overview

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Burger King is using artificial intelligence to create their new campaigns. However, the campaigns are nonsensical and a little too literal to what’s on screen. The first fast food campaign written by A.I., supposedly, that shows what happens when put too much trust into automation.

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