Nowadays, Mexico's reading rate is half a book per year, per person. How can we make them read 1 book a year at least?

Find a new way to make reading easier to Mexican non readers.

We made 3,000 calendars, 1,000 per book. In 2 months all were sold, so the bookstore decided to produce 3,000 more.

We created a calendar dividing 1 book in 365 pages so people could read 1 page a day.