Design > Graphic Design & Design Crafts
OGILVY MEXICO, Mexico City / GANDHI BOOKSTORES / 2012
Awards:
Overview
Credits
BriefExplanation
Nowadays, Mexico's reading rate is half a book per year, per person. How can we make them read 1 book a year at least?
ClientBriefOrObjective
Find a new way to make reading easier to Mexican non readers.
Effectiveness
We made 3,000 calendars, 1,000 per book. In 2 months all were sold, so the bookstore decided to produce 3,000 more.
Execution
We created a calendar dividing 1 book in 365 pages so people could read 1 page a day.
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