Every day we face situations that feel like a big deal. Situations that make us gasp in horror and breathe a sigh of relief as they get sorted. Halls is a brand that helps people breath and has always encouraged people to take deep meaningful breaths. That’s why we want Halls to be the best partner in those moments, to help people realize that if you breathe through those situations, everything is going to be fine.

In these radio spots, a voice-over tells a small relatable story, one by one the lines make the character Gasp (Inhale), and then breathe a sigh of relief (Exhale), giving the sensation that you are breathing with the spots and the character. In the end, the voice-over concludes that the only thing we need to do is breathe through this situation. And you can use Halls to help you do that.

You mistake your friends chat for your work chat.

Sfx: Gasp

But it`s just a sticker.

Sfx: Phew

Of your boss’ face.

Sfx: Gasp

Everyone loves it.

Sfx: Phew

Except your boss.

Sfx: Gasp

That hasn’t read it yet.

Sfx: Phew

Boss is typing.

Sfx: Gasp

He lololols.

Sfx: Phew

Private text: “Come to my office.”

Sfx: Gasp

He smiles through the glass door.

Sfx: Phew

He asks you to close the door.

Sfx: Gasp

“How d’you make those stickers?”

Sfx: Phew

You open the app and he sees all your boss face stickers.

Sfx: Gasp

“They are hilarious! Send me every one of them.”

Sfx: Phew

VO: Everything will be okay. Halls…just breathe through it.

Halls exists to help people breathe better and has always encouraged people to take deep meaningful breathes. In the past the brand has aimed this breathing to help people attain success in epic situations like reaching the top of a mountain, riding a wave or the moment before your wedding or a job interview. But we took a new approach by helping people breathe through everyday moments.

The brief was to create ideas that helped people feel ready to take on the moment, but breathing should be a constant practice in our days, and it shouldn’t be reserved only for the big situations.

So, the campaign encourages people to breathe throughout the day even in those little moments that feel tense and complicated. Because when you just take a breath, you’ll realise, that more often than not, everything will be okay.

The radios are the starting point of a bigger brand platform, a new and fresh way of redefining breathing for Halls. Big markets like Brazil, Mexico, the UK and USA are already exploring the spots to give them a native context, to adapt them to local insights.

The concept is so powerful that radios are only the first part of it, the campaign is currently being adapted to film, static media, activation and promotions. What started as an audio campaign is becoming the new global campaign on all mediums for Halls.