Halls exists to help people breathe better and has always encouraged people to take deep meaningful breathes. In the past the brand has aimed this breathing to help people attain success in epic situations like reaching the top of a mountain, riding a wave or the moment before your wedding or a job interview. But we took a new approach by helping people breathe through everyday moments.

The brief was to create ideas that helped people feel ready to take on the moment, but breathing should be a constant practice in our days, and it shouldn’t be reserved only for the big situations.

So, the campaign encourages people to breathe throughout the day even in those little moments that feel tense and complicated. Because when you just take a breath, you’ll realise, that more often than not, everything will be okay.

Every day we face situations that feel like a big deal. Situations that make us gasp in horror and breathe a sigh of relief as they get sorted. Halls is a brand that helps people breath and has always encouraged people to take deep meaningful breaths. That’s why we want Halls to be the best partner in those moments, to help people realize that if you breathe through those situations, everything is going to be fine.

In this film campaign, a voice-over tells a small relatable story with a simple lettering, one by one the lines make the character gasp (inhale), and then breathe a sigh of relief (exhale), giving the sensation that you are breathing with the spots and the character.

The typography has the role of transmitting the feeling of stress and calm that is experienced in each situation in the scripts.

The radios are the starting point of a bigger brand platform, a new and fresh way of redefining breathing for Halls. Big markets like Brazil, Mexico, the UK and USA are already exploring the spots to give them a native context, to adapt them to local insights.

The concept is so powerful that radios are only the first part of it, the campaign is currently being adapted to film, static media, activation and promotions. What started as an audio campaign is becoming the new global campaign on all mediums for Halls.