To turn a simple wall calendar into a communication tool highlighting the challenges facing the BBDO group in Spain.

The first 100 people to request a T-shirt correctly each month are in luck. All the T-shirts for the first four months of the promotion are now gone, as we received far more requests than there were shirts. But we have kept one back, and if you are the first person to call +34 902 23 97 15, it could be yours. You deserve it for having read all the way to the end.

In order to communicate our new way of thinking and acting, we decided to create the first ever interactive calendar for our current and potential clients. What do we mean by an interactive calendar, you may ask yourselves. Well, we designed a collection of 12 T-shirts, giving away a different one each month. Each month, clients have to do something different to get the T-shirt: send a text message, bid in an auction on eBay, send in an e-mail, post in a form, enter a photography competition, or simply visit the special promotional website at www.camisetasbbdo.com