To design and install all the content in the new Roca Building: “Roca Barcelona Gallery”; an architectural space created for the world number one in bathrooms to convey its image, philosophy and product range. It is an innovative smart building with a floor space of 2400 m2 spread over three floors, designed by Carlos Ferrater’s Office of Architecture Barcelona.

The challenge was to create a space that was more than a product exhibition. We created a new brand experience on a visual and sensory level.

We created a new, cutting edge design and technological atmosphere according to the futuristic architecture. A new experience in bathroom spaces.High attendance since opening last September to the end of February, with a total of 11,500 visitors. With the support of audiovisual and interactive media and content, exhibitions and activities of high cultural and media interest for the city are being planned and carried out in the space.

Each day often has a similar rhythm. Getting ready in the morning, coming home in the evening, getting ready to go out: we follow the same rituals from one day to the next. And the bathroom is a vital part of many of these rituals.

With this philosophy based on our research, we developed RITUALS; an interactive installation based on all the different meaningful everyday in bathrooms.Full-scale projections that get “steamed up” which can then be “wiped away” in real time depending on the movement of the viewers.