Rajesh Bedi is amongst the finest wildlife photographers of India. He wanted us to design a logo that brings out the essence of his profession in a unique and simple way.

The real challenge was to design something that could set him apart from his contemporaries but at the same time it should be simple and effective. And Rajesh Bedi being a veteran in his field, the challenge even got tougher.

The design brought out essence of his profession perfectly and it also got appreciated by a lot of people. Now the logo has even become his identity.

A wildlife photographer gets one with the nature to click a great picture. We used the same insight and developed a design with an aperture subtly camouflaged in it.