The brief was to create awareness that there are new HD Panasonic CCTV camera provided by IT Comm that provides clear, detailed images.

Challenge: Electronic stores and showroom are so messy and crowded with posters and promotion material. Our challenge is to deliver the message that Panasonic HD CCTV Camera can give you clear, detailed images in a simple way that people will notice right away.

More people interested in HD Technology from Panasonic CCTV. In 2 months, the number of order for Panasonic CCTV through IT Comm, as the sole distributor, has increased significantly.

People know that CCTV/surveillance cameras generally provide bad quality pictures. Therefore, we want to emphasise with Panasonic CCTV HD technology, a camera that gives high quality pictures that capture every little detail, one that captures everything.