Industry Craft > Illustration

OLD MAN

HAKUHODO INDONESIA, Jakarta / JAKARTA GLOBE / 2018

Awards:

Shortlisted Cannes Lions
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While the world is experiencing a longest period of peace in history, fighting is still raging in many parts of the world as of now. As with all wars, the biggest casualties are civilians.

Jakarta Globe wanted to remind people about the heavy costs of war. A series of newspaper ads were created in commemoration of International Day of Peace 2017. The 3 versions consist of a girl, boy and old man with horrendous and grotesque scars, shapes which when looked in detail, illustrates the scenes in the battlefield.

The copy reads “War Ends. Misery Stays. Supporting International Day of Peace”, driving the message that while physical scars may heal, some scars, mentally, never really goes away.

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