Experienced drivers don’t buy CASCO insurance because they believe their driving experience helps them always to be in control. This is why they consider CASCO to be a waste of money. Especially for them INTOUCH has launched a new product: insurance policy “Not at fault” that costs 50% less versus usual CASCO price and protects cars from any damage that happens through no fault of the driver. The main objective was to support the product launch, to create awareness and to convince experienced drivers that there were external factors outside their control that could seriously damage their cars.