Outdoor > Ambient

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BBDO RUSSIA GROUP, Moscow / CINNABON / 2012

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)

Overview

Credits

OVERVIEW

AmbientExecutionDescription

Escalator:We installed shelves with the product at the top of the escalator in the shopping center. To get a cinnamon roll without the calories you need to go for a run against the movement of the escalator.

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