Outdoor > Digital Screens
COCA-COLA: PATH TO PEACE
OGILVY VIETNAM, Ho Chi Minh City / COCA-COLA / 2019
Overview
Credits
OVERVIEW
Write a short summary of what happens in the digital or ambient execution or campaign.
A digital screen above the Luggage belt at the Singapore Airport plays the animation on the day of the Trump and Kim Peace Summit in Singapore. The simple animation uses the iconic Coca-Cola Ribbon as a path for an animated Trump to come from one side and an animated Kim to come from the other side. Eventually they come together to meet in the middle to shake hands. When they shake hands a classic silhouette of a Coca-Cola bottle is formed underneath them. The copy on the bottom right of the screen reads #PathToPeace.
Cultural/Context information for the jury
Trump & Kim met for a summit for Peace. An unexpected pairing of two world leaders. Coca-Cola used it as an opportunity to spread their global message of people coming together for good
Tell the jury about the animated/interactive/dynamic component of the work.
A digital screen above the Luggage belt at the Singapore Airport plays the animation on the day of the Trump and Kim Peace Summit in Singapore. The simple animation uses the iconic Coca-Cola Ribbon as a path for an animated Trump to come from one side and an animated Kim to come from the other side. Eventually they come together to meet in the middle to shake hands. When they shake hands a classic silhouette of a Coca-Cola bottle is formed underneath them. The copy on the bottom right of the screen reads #PathToPeace.
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