We partnered with Apple Music and 14 influential members of the Deaf community with strong relationships to music including dancers, DJs, artists, and musical ASL performers to create something that would resonate with a Deaf and hard of hearing audience. These contributors curated an official Apple Music playlist of 176 song selections with everything from ABBA’s “Dancing Queen” to Drake’s “In My Feelings.” Accompanying the playlist were special "liner notes" where each contributor explained why they chose their songs, what made them special to them, and how they experience music.

Hey, Apple Music just launched a first ever playlist for people who are hearing impaired. It's really cool. Apple says you don't have to hear every note or lyric to perfectly feel a song's power. Saying for many people, they feel the song through dancing, or feeling the vibrations of the bass and treble through their skin. There are 100 songs on the list, and it has everything from Usher's My Boo to Uptown Funk. The playlist is inspired by the Apple original film Coda, about a child of deaf parents.

There is a barrier between the hearing world and the Deaf community. Accessibility tools in entertainment are minimal, and representation is even less. “CODA” bridges the gap, illustrating the similarities between the two and paving the way for Deaf artists to tell their stories.

This film inspired us to give Deaf influencers, dancers, musicians, and artists a platform to share their passion and deeply moving relationship with music on a global scale, bringing awareness to the deaf experience.