We partnered with Apple Music and 14 influential members of the Deaf community with strong relationships to music including dancers, DJs, artists, and musical ASL performers to create something that would resonate with a Deaf and hard of hearing audience. These contributors curated an official Apple Music playlist of 176 song selections with everything from ABBA’s “Dancing Queen” to Drake’s “In My Feelings.” Accompanying the playlist were special "liner notes" where each contributor explained why they chose their songs, what made them special to them, and how they experience music.

Hey, Apple Music just launched a first ever playlist for people who are hearing impaired. It's really cool. Apple says you don't have to hear every note or lyric to perfectly feel a song's power. Saying for many people, they feel the song through dancing, or feeling the vibrations of the bass and treble through their skin. There are 100 songs on the list, and it has everything from Usher's My Boo to Uptown Funk. The playlist is inspired by the Apple original film Coda, about a child of deaf parents.

The Apple Original Film “CODA” centers around a deaf family and their difficulties interacting with a hearing world. This film was unique not just in terms of this story matter, but also in the great lengths it went to in order to accurately represent this often underrepresented community in an accessible way.

This representation and accessibility were core to our promotion of the film as well, and ultimately inspired us to create “A Playlist Curated by Deaf People.”

Not only did our work promote the film, it also promoted inclusivity in a space that often overlooked the Deaf community. “A Playlist Curated by Deaf People” being an official Apple Music playlist made it the first official playlist on any streaming audio platform made by and for the Deaf community.