Film Craft > Film Craft
CRAMER KRASSELT, Chicago / CRAMER-KRASSELT / 2016
Overview
Credits
BriefExplanation
If you’ve ever wondered what would happen if Muhammad Ali fought Muhammad Ali, this film gives us a hint. Three champions from different worlds -- boxing, chess and sports cars -- each considered “the greatest,” face off against themselves to illustrate the point that greatness is really something that must first be proven to yourself before you can prove it to others. In each case there’s a fierce battle. (In the case of Muhammad Ali, there’s also a striking example of the state of art in CGI.) At the end each competition has a winner. Of sorts. Because that’s the thing about champions, they don’t like losing. Even to themselves. And so we can assume that no matter how great this Porsche 911 is, another greater version is always sure to emerge.
MediaStrategy
The aesthetic of this film had to live up to the greatness of its cast and the scale of the idea. To help bridge the gap between the eras, vintage Panavision anamorphic lens were used to shoot the film. The organic quality of these lenses were very suitable for the timeless look we wanted to achieve and created an aesthetic that set it apart from other films in this sector. It was crucial that the light felt painterly and not from a specific era and that every frame looked like a moving photograph or portrait. Then the cars needed to be visceral and dynamic, energetic and beautiful. So there was a lot of hand held camera work, up close and intimate, combined with epic, sweeping, helicopter and Russian arm work. All this helped to create a very authentic and fitting introduction to the legendary, yet new, Porsche 911.
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