Brand Experience and Activation > Promo & Activation: Digital & Social

DEGREE: BATTLE OF THE GAME CHANGERS

MINDSHARE ENTERTAINMENT, New York / UNILEVER / 2015

CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Use of Social Platform(s) in a Promotional Campaign in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
LIFEPAINT

Cars & Automotive Services

LIFEPAINT

VOLVO, GREY LONDON

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Promotional Events & Stunts

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
CHASING HORIZONS

Use of Promotional Events & Stunts

CHASING HORIZONS

CITIZEN, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
SECURITY MOMS

Use of Live Shows/Concerts/Festivals

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
THE GUN SHOP

Use of Exhibitions and Installations

THE GUN SHOP

STATES UNITED, GREY NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE SALT YOU CAN SEE

Use of Ambient in a Promotional Campaign: Small Scale

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

(opens in a new tab)
Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of Ambient in a Promotional Campaign: Large Scale

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

(opens in a new tab)
Gold Cannes Lions
SHADOW WIFI

Use of Ambient in a Promotional Campaign: Large Scale

SHADOW WIFI

LIGA CONTRA EL CANCER, HAPPINESS BRUSSELS

(opens in a new tab)
Gold Cannes Lions
MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

L'OREAL, McCANN PARIS

(opens in a new tab)
Gold Cannes Lions
SOS SMS

Use of Digital Advertising in a Promotional Campaign

SOS SMS

RED CROSS, GREY GROUP MÈXICO

(opens in a new tab)
Gold Cannes Lions
UNSKIPPABLE

Use of Digital Advertising in a Promotional Campaign

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
HOUSE OF MAMBA

Use of New Technology in a Promotional Campaign

HOUSE OF MAMBA

NIKE, AKQA

(opens in a new tab)
Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods (not including Food & Drinks)

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

(opens in a new tab)
Gold Cannes Lions
NIVEA DOLL

Fast Moving Consumer Goods (not including Food & Drinks)

NIVEA DOLL

BDF, FCB BRASIL

(opens in a new tab)
Gold Cannes Lions
4G4GOOD

Commercial Public Services, including Healthcare & Medical

4G4GOOD

DDB GROUP SINGAPORE

(opens in a new tab)
Gold Cannes Lions
THE SALT YOU CAN SEE

Commercial Public Services, including Healthcare & Medical

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
SECURITY MOMS

Travel, Entertainment & Leisure

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
PROUD WHOPPER

Retail, e-Commerce & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

(opens in a new tab)
Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

(opens in a new tab)
Gold Cannes Lions
THE GUN SHOP

Public Health & Safety & Public Awareness Messages

THE GUN SHOP

STATES UNITED, GREY NEW YORK

(opens in a new tab)

More Entries from MINDSHARE ENTERTAINMENT

11 items

ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

Non-Fiction: Online

ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

ROYAL CARIBBEAN, MINDSHARE ENTERTAINMENT

(opens in a new tab)
SMITH WINTER MITCHELL PROGRAM

Best Use of Branded Content

SMITH WINTER MITCHELL PROGRAM

UNILEVER, MINDSHARE ENTERTAINMENT

(opens in a new tab)
DOVE NIGHT WEBISODES

Best use of Internet/New Media

DOVE NIGHT WEBISODES

UNILEVER, MINDSHARE ENTERTAINMENT

(opens in a new tab)
DEGREE: BATTLE OF THE GAME CHANGERS

Use of Social Platform(s) in a Promotional Campaign

DEGREE: BATTLE OF THE GAME CHANGERS

UNILEVER, MINDSHARE ENTERTAINMENT

(opens in a new tab)
DOVE NIGHT WEBISODES

Women

DOVE NIGHT WEBISODES

UNILEVER, MINDSHARE ENTERTAINMENT

(opens in a new tab)
DEGREE: BATTLE OF THE GAME CHANGERS

Product Launch/Re-launch

DEGREE: BATTLE OF THE GAME CHANGERS

UNILEVER, MINDSHARE ENTERTAINMENT

(opens in a new tab)
THE ART OF PERFORMANCE TOUR

Excellence in Audience Engagement or Distribution Strategy for Brand Experience

THE ART OF PERFORMANCE TOUR

JAGUAR, MINDSHARE ENTERTAINMENT

(opens in a new tab)
THE ART OF PERFORMANCE TOUR

Innovation in Brand Experience

THE ART OF PERFORMANCE TOUR

JAGUAR, MINDSHARE ENTERTAINMENT

(opens in a new tab)
ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

Video/Programme

ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

ROYAL CARIBBEAN, MINDSHARE ENTERTAINMENT

(opens in a new tab)
DEGREE: BATTLE OF THE GAME CHANGERS

Engagement Platform

DEGREE: BATTLE OF THE GAME CHANGERS

UNILEVER, MINDSHARE ENTERTAINMENT

(opens in a new tab)
DOVE CALMING NIGHT WEBISODES

Titanium

DOVE CALMING NIGHT WEBISODES

UNILEVER, MINDSHARE ENTERTAINMENT

(opens in a new tab)