Direct > Strategy

DEGREE: BATTLE OF THE GAME CHANGERS

MINDSHARE ENTERTAINMENT, New York / UNILEVER / 2015

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Overview

Credits

More Entries from Product Launch/Re-launch in Direct

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE HIV+ ISSUE

Direct Response Print or Standard Outdoor (incl.Inserts)

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Gold Cannes Lions
#HANDSOFF

Use of Dgital Marketing

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
MAKEUP GENIUS

Use of Mobile Marketing

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
JOE BOXER INACTIVITY TRACKER

Use of Mobile Marketing

JOE BOXER INACTIVITY TRACKER

KMART, FCB CHICAGO

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of New Technology in a Direct Marketing Campaign

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
INTERCEPTION

Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#HANDSOFF

Acquisitions

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
BOSSE'S MILK

Retention

BOSSE'S MILK

LIDL, INGO

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
BLIND TRIP

Travel, Entertainment & Leisure

BLIND TRIP

MINISTRY OF TRANSPORTATION, MARURI GREY

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Gold Cannes Lions
THE FRESHEST ORANGE JUICE BRAND

Retail & E-Commerce, including Restaurants

THE FRESHEST ORANGE JUICE BRAND

INTERMARCHE, MARCEL

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
LOVE HAS NO LABELS

Public Health & Safety, Public Awareness Messages

LOVE HAS NO LABELS

ADCOUNCIL, R/GA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Public Health & Safety, Public Awareness Messages

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Costs/Creative Performance Direct Campaign

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GRABARZ & PARTNER

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Gold Cannes Lions
SOUNDLAB BOX

Art Direction/Design for Direct

SOUNDLAB BOX

LEICA, F/NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

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Silver Cannes Lions
THE HIV+ ISSUE

Flat Mailing

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Silver Cannes Lions
ASHES

Dimensional Mailing

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Silver Cannes Lions
PROUD WHOPPER

Targeted Ambient Media: Small Scale

PROUD WHOPPER

BURGER KING, DAVID

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More Entries from MINDSHARE ENTERTAINMENT

11 items

ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

Non-Fiction: Online

ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

ROYAL CARIBBEAN, MINDSHARE ENTERTAINMENT

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SMITH WINTER MITCHELL PROGRAM

Best Use of Branded Content

SMITH WINTER MITCHELL PROGRAM

UNILEVER, MINDSHARE ENTERTAINMENT

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DOVE NIGHT WEBISODES

Best use of Internet/New Media

DOVE NIGHT WEBISODES

UNILEVER, MINDSHARE ENTERTAINMENT

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DEGREE: BATTLE OF THE GAME CHANGERS

Use of Social Platform(s) in a Promotional Campaign

DEGREE: BATTLE OF THE GAME CHANGERS

UNILEVER, MINDSHARE ENTERTAINMENT

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DOVE NIGHT WEBISODES

Women

DOVE NIGHT WEBISODES

UNILEVER, MINDSHARE ENTERTAINMENT

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DEGREE: BATTLE OF THE GAME CHANGERS

Product Launch/Re-launch

DEGREE: BATTLE OF THE GAME CHANGERS

UNILEVER, MINDSHARE ENTERTAINMENT

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THE ART OF PERFORMANCE TOUR

Excellence in Audience Engagement or Distribution Strategy for Brand Experience

THE ART OF PERFORMANCE TOUR

JAGUAR, MINDSHARE ENTERTAINMENT

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THE ART OF PERFORMANCE TOUR

Innovation in Brand Experience

THE ART OF PERFORMANCE TOUR

JAGUAR, MINDSHARE ENTERTAINMENT

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ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

Video/Programme

ROYAL CARIBBEAN INTERNATIONAL QUANTUM OF THE SEAS

ROYAL CARIBBEAN, MINDSHARE ENTERTAINMENT

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DEGREE: BATTLE OF THE GAME CHANGERS

Engagement Platform

DEGREE: BATTLE OF THE GAME CHANGERS

UNILEVER, MINDSHARE ENTERTAINMENT

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DOVE CALMING NIGHT WEBISODES

Titanium

DOVE CALMING NIGHT WEBISODES

UNILEVER, MINDSHARE ENTERTAINMENT

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