Social and Influencer > Online Advertising
FALLON LONDON, London / SONY / 2004
Awards:
Overview
Credits
CampaignDescription
We produced an above the line advertising campaign for Sony, to promote Walkman and position the brand at the forefront of the net music revolution. The four virals were sent out every two weeks over a two month period, these drove people to the www.canttellthedifference.com website, where more detailed product information was given and consumers could enter a competition to win a Walkman. A clip was sent to Eatmail.TV (an online database of 15,000 opinion formers) featuring the first execution with copy and a URL link. The campaign was a huge success with the target audience, with the website receiving over 2.5 million hits within an eight week period and over 10,000 consumers registering on the site.
More Entries from Consumer Products & Services in Social and Influencer
24 items
More Entries from FALLON LONDON
24 items