Social and Influencer > Viral Advertising

DUMB WAYS TO DIE

McCANN MELBOURNE, Melbourne / METRO TRAINS / 2013

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image
1 of 0 items

Overview

Credits

More Entries from Viral Marketing in Social and Influencer

24 items

Grand Prix Cannes Lions
THE BEAUTY INSIDE

Best Digitally Led Integrated Campaign

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Grand Prix Cannes Lions
OREO DAILY TWIST

Viral Marketing

OREO DAILY TWIST

MONDELEZ INTERNATIONAL, DRAFTFCB

(opens in a new tab)
Gold Cannes Lions
HELLO AGAIN

Automotive Products & Services

HELLO AGAIN

THE LINCOLN MOTOR COMPANY, HUDSON ROUGE

(opens in a new tab)
Gold Cannes Lions
GEOX AMPHIBIOX

Clothing, Footwear & Accessories

GEOX AMPHIBIOX

GEOX, SMFB

(opens in a new tab)
Gold Cannes Lions
CLOUDS OVER CUBA

Charities, Public Health & Safety, Public Awareness Messages

CLOUDS OVER CUBA

THE JFK PRESIDENTIAL LIBRARY & MUSEUM, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
OUR FOOD. YOUR QUESTIONS

Corporate Information

OUR FOOD. YOUR QUESTIONS

MCDONALD'S, TRIBAL DDB TORONTO

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Digitally Led Integrated Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
THE BEAUTY INSIDE

Best Copywriting

THE BEAUTY INSIDE

INTEL, PEREIRA & O'DELL

(opens in a new tab)
Gold Cannes Lions
HELLO AGAIN

Best Music/Sound Design

HELLO AGAIN

THE LINCOLN MOTOR COMPANY, HUDSON ROUGE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Music/Sound Design

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
NIKE+ KINECT TRAINING

User experience

NIKE+ KINECT TRAINING

NIKE, AKQA

(opens in a new tab)
Gold Cannes Lions
CLOUDS OVER CUBA

User experience

CLOUDS OVER CUBA

THE JFK PRESIDENTIAL LIBRARY & MUSEUM, THE MARTIN AGENCY

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Video

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
WINDOW SHOPPING

Other Digital Channels

WINDOW SHOPPING

ADIDAS, TBWA\HELSINKI

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Viral Marketing

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
THE TRUTH

Video

THE TRUTH

SCA HYGIENE, RUBBER REPUBLIC

(opens in a new tab)
Gold Cannes Lions
REAL BEAUTY SKETCHES

Video

REAL BEAUTY SKETCHES

UNILEVER, OGILVY BRASIL

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Video

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
GOLDEN CHAINS

Interactive video

GOLDEN CHAINS

ALB - SONY MUSIC ARISTA, CLM BBDO

(opens in a new tab)
Silver Cannes Lions
THE MOVIE OUT HERE

Foods & Drinks

THE MOVIE OUT HERE

LABATT, GRIP LIMITED

(opens in a new tab)
Silver Cannes Lions
THE CHALLENGE LAB

Financial Services

THE CHALLENGE LAB

PRUDENTIAL, DROGA5

(opens in a new tab)
Silver Cannes Lions
METROPOLE TWEETPHONY

Travel, Entertainment & Leisure

METROPOLE TWEETPHONY

METROPOLE ORKEST, HAVAS WORLDWIDE AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
WEB LAB

Travel, Entertainment & Leisure

WEB LAB

GOOGLE, GOOGLE CREATIVE LAB

(opens in a new tab)
Silver Cannes Lions
PERFUME GLOBAL SITE PROJECT

Publications & Media

PERFUME GLOBAL SITE PROJECT

UNIVERSAL MUSIC, RHIZOMATIKS

(opens in a new tab)

More Entries from McCANN MELBOURNE

24 items

Grand Prix Cannes Lions
GUILT TRIPS

Creative Effectiveness

GUILT TRIPS

V/LINE, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE

Titanium and Integrated

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE

Corporate Responsibility

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE 3 MINUTE VERSION

Public Health & Safety

DUMB WAYS TO DIE 3 MINUTE VERSION

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE

Public Health & Safety

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Grand Prix Cannes Lions
DUMB WAYS TO DIE

Best Integrated Campaign Led by Direct Marketing

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
THE EMOTIONAL TRAILER

Data Storytelling

THE EMOTIONAL TRAILER

MELBOURNE INTERNATIONAL FILM FESTIVAL, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best use or integration of music

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Music

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Branded Content & Sponsorship

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best integrated content campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best use of Social Media Marketing in a Promotional Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
KIDNEY

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

KIDNEY

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
HAIR

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

HAIR

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
PIRANHA

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

PIRANHA

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
SNAKE

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

SNAKE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
BEAR

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

BEAR

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
TOAST

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

TOAST

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
MOOSE

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

MOOSE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
HELMET

Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

HELMET

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Digitally Led Integrated Campaign

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Music and/or Sound Design

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Viral Film

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)
Gold Cannes Lions
DUMB WAYS TO DIE

Best Use of Social Media

DUMB WAYS TO DIE

METRO TRAINS, McCANN MELBOURNE

(opens in a new tab)