Social and Influencer > Craft
AKQA, London / NIKE / 2013
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BriefExplanation
Nike+ Kinect Training is a digital experience that is connected to the web.
• The game lets you work out in tandem with online friends through partner workouts.
• You receive cheers and notifications from your friends social channels as you work out in real time.
• You can download the latest workouts and drills each time you come back.
• By going to Xbox Live, users can download and play Nike+ Kinect Training without ever going to a retail store.
• Every time you go to the menu, you are alerted to how many people are online with you at that point working out, the amount of NikeFuel that is being earned through Nike+ Kinect Training, and where you are at on a Leader board of your friends.
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