This campaign was created to establish awareness about the effectiveness of the Career Times. A print ad was inserted into the Career Times inviting people to audition to get a job as a voice over artist. Applicants simply needed to call a hotline and leave a 30 second voice demo showcasing their talents.From over 1,500 messages recorded, one winner was selected for each spot and awarded the job - becoming the voice over artist in a radio ad which became a testimonial to the effectiveness of the Career Times.The advert showed that anyone reading this supplement could find a job.

VO: Hi. If you’re looking for a job, get the Career Times. It’s full of exciting opportunities for all professions and levels of experience.There are so many jobs, anyone could find one. Even me. I’d almost given up, when I saw an advert in the Career Times to be the voiceover artist for this ad.They were desperate. And here I am.There’s a job for you in the Career Times. Every Monday in the Cape Times.Know all about it.