Fixing the bAIs directly addresses Goal 5: Gender Equality:

The campaign empowers women by advocating for more inclusive practices in AI development, ensuring that women from all backgrounds are represented and recognized in AI-generated content. By creating an extensive bank of diverse and inclusive images featuring women in various professions from all age groups, disability, race, ethnicity, origin, religion, economic, or other statuses, and feeding it back to AI, we have injected diversity directly into AI's veins. The campaign challenges traditional gender norms and promotes equal representation in the workplace, creating a more inclusive and equitable future.

In the Middle East, the fight for women's equality in the workforce is at a critical point. Despite progress over the last half-century, female participation in the workforce is at only 25%, far below the global average of 50%. The gender gap is even more evident in leadership roles with men holding 96% of positions on corporate boards, as shown by the MSCI ACWI Index. The rise of Artificial Intelligence exacerbates this issue, reinforcing real life biases. UNESCO warns that AI is regressing decades of female progress, one prompt at a time.

Aurora50, a DEI impact agency founded in 2020, is addressing this challenge. As a catalyst for change in workplace diversity, equity, and inclusion, Aurora50 guides corporations towards more inclusive futures.

Since the companies worldwide are adopting Artificial Intelligence for their daily processes including hiring, Aurora50 did not just want to focus on real-world diversity but also aim to influence the virtual realm.

Aurora50’s mission led to a significant initiative to fix AI biases using AI itself. Our campaign offered a solution to counteract female representation biases in AI, starting on digital platforms and expanding to reach global policymakers.

The campaign's influence was seismic gaining international recognition and influencing policies. It played a pivotal role in influencing 52 nations to adopt the EU’s first AI Act.

As a small Middle Eastern startup, Aurora50 stands as a testament to the power of not only transforming workplaces but also driving significant global societal changes and raising public awareness.

This campaign aligns closely with the overall brand objectives by demonstrating the brand's commitment to diversity, equity, and inclusion (DEI). As a startup DEI impact agency, Aurora50's mission is to lead corporations toward inclusive futures, supporting clients in achieving their DEI goals. Fixing the bAIs exemplifies this commitment by addressing gender bias in AI, a critical aspect of DEI in the tech industry. By fostering inclusivity and equality through innovative solutions, the campaign reinforces Aurora50's brand identity as a champion of diversity and social progress.

Moreover, this campaign contributes to the brand's wider commitment to the UN's Sustainable Development Goals (SDGs), particularly Goal 5: Gender Equality, and Goal 9: Industry, Innovation, and Infrastructure. By tackling gender bias in AI, the campaign directly supports efforts to achieve gender equality (Goal 5) by promoting fair representation and opportunities for women in technology. Additionally, the innovative use of AI tools aligns with Goal 9 by fostering innovation and technological advancement in a sustainable manner. Through Fixing the bAIs, Aurora50 demonstrates its dedication to advancing both DEI objectives and the broader global agenda outlined in the UN's SDGs

Aurora50 is a Diversity, Equity, and Inclusion (DEI) Impact Agency that promotes inclusive workplaces and diverse leadership. Based in the Middle East, they steer corporations to an inclusive future, by supporting corporate clients in their DEI goals.

Brief was to create a International Women’s Day campaign that ignites passion for their vision a and promotes inclusive workplaces and diverse leadership.

Objectives was to Inspire individuals and organisations to embrace our vision and values, becoming passionate champions of Diversity, Equity, and Inclusion (DEI).

In the MiddleEast, the fight for women's equality in the workforce is at a critical point. Despite progress over the last half-century, female participation in the workforce is at only 25%, far below the global average of 50%. The gender gap is even more evident in leadership roles with men holding 96% of positions on corporate boards, as shown by the MSCI ACWI Index. The rise of Artificial Intelligence exacerbates this issue, reinforcing real life biases. UNESCO warns that AI is regressing decades of female progress, one prompt at a time.

Aurora50, a DEI impact agency is addressing this challenge. As a catalyst for change in workplace diversity, equity, and inclusion, Aurora50 guides corporations towards more inclusive futures. Since the corporations worldwide are adopting Artificial Intelligence for their daily processes including hiring, Aurora50 did not just want to focus on real-world diversity but also aim to influence the virtual world.

Fixing the bAIs.

Using AI to fix AI itself.

Using image-generating tools like Midjourney, DALL-E2 and Stable Diffusion, We created a huge databank of inclusive and diverse images of women in various professions. We removed gender from their metadata (file names, tags, and descriptions) and added this powerful database to fixingthebias.com, Using an algorithm our website automatically uploaded this huge database to all the open datasets that are used to train AI and to stock image banks, social media, and the datasets used to train AI. With those images, we started teaching AI that all professionals can be women, too. We turned the tables on AI using its own tools and injected diversity directly into AI's veins.

In meticulously gathering data from MIT and UNESCO, we uncovered a concerning truth: AI feeds on biased datasets, amplifying existing anti-female biases is why AI image-generating tools perceive 97% of professionals as men.

Our campaign targeted influential figures—key players in the AI industry, policymakers, AI developers, tech leaders, organisations, media, societal representatives - who could spark meaningful change.

Operating across diverse platforms, from social media to open datasets, we sought to rectify biases within AI. Our impactful online video initiated a global conversation, grabbing the attention of both media and key figures in the AI industry.

Our approach involved generating thousands of inclusive images, strategically populating open datasets to reshape AI's perception of women in various professions Notably, we actively participated in the only Plenary meeting of the CAI, thematically linked to examining the draft Council of Europe [Framework] Convention on AI, Human Rights, Democracy, and the Rule of Law.

The project launched on International Women's Day, 8th of March 2023.

Using AI image-generation tools, we built an extensive collection of diverse and inclusive images featuring women in various professions. We removed gender from their metadata (file names, tags, and descriptions) and added this powerful database to our website fixingthebias.com, catapulting these images to stock image banks, social media, and AI training datasets. Additionally, we created a lifelong Discord community that continuously uses Midjourney and generates images to fix the bias, one profession at a time.

We have created more than 80,000 images and trained 9 datasets, including LAION-5B (world's largest dataset of 5.85 billion image-text pairs, the biggest openly accessible image-text dataset in the world and the primary dataset for AI image-generating tools such as Midjourney, DALL·E 2 and Stable Diffusion). Major stock image companies contribute by incorporating our images for free download.

Fixing the bAIs didn't just address the problem but created a long and lasting solution.

The campaign contributed to passing of first regulation on Artificial Intelligence, the EU's AI Act, which deems bias in datasets unacceptable, adopted by 52 countries at the EU parliament.

Its Being used as a benchmark to fix gender bias in AI at world summits and councils-Council of Europe and CAI.

Acknowledged by AI scientists at Ceimia and Mila + inspired white papers affirming its significance.

6000% Increase website traffic.

Emerging from a small startup in the Middle East, Aurora50 now stands as a global beacon of change, igniting one of the most significant dialogues on gender equality in the workplace with the highest echelons of political power, through the innovative use of AI.

Aurora50 is not only revolutionising workplaces but also reshaping global perceptions and policies, marking a significant stride towards inclusivity and equality worldwide.

By combatting gender bias in AI, the campaign aims to promote inclusivity and equality, fostering a more diverse and equitable technology landscape. For individuals, this means increased representation and opportunities, breaking down barriers that hinder progress. For organizations, it leads to enhanced innovation and performance by leveraging diverse perspectives. Moreover, the societal impact extends to promoting fairness and reducing discrimination in AI systems, benefiting everyone.

Aurora50 plans to collaborate with more organisations and corporations, and expand the reach of the campaign, contributing to more inclusive images and database.

Looking ahead, the campaign envisions continuous innovation and adaptation to evolving challenges in AI and gender bias. This includes refining AI algorithms, developing new tools for unbiased data collection, and fostering a culture of inclusivity in the tech industry.

We are engaged in productive discussions with prominent organisations, including OpenAI and other AI generative platforms, to integrate our dataset into their database.

There was consideration given to sustainable development, production, and running of the work. The campaign primarily utilised digital platforms such as YouTube, LinkedIn, Instagram, and Twitter for outreach, minimising the need for physical materials and reducing environmental impact.

Efforts were made to conduct outreach through digital channels like LinkedIn, Twitter, and email, further reducing the campaign's carbon footprint compared to traditional methods. While specific carbon emissions were not measured, the campaign prioritized sustainable practices by leveraging digital platforms and minimizing physical resources.