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DDB BERLIN, Berlin / VOLKSWAGEN / 2006
Overview
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CampaignDescription
Back to the roots: The Fox is a real Volkswagen. On the internet the TV commercial turns into a world of interaction. The user is invited to take off on a virtual journey through the annals of the impressive Volkswagen model history. The potential customer is no longer a passive recipient of the message but an active participant in the proceedings. Appealing online advertising is leading to the interactive TV commercial on the internet.
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