A minimalistic summary of the Volkswagen history: A great number of different Volkswagens blend into one another, showing the long way that Volkswagen has gone – before finally returning to its roots: The Fox. Truly Volkswagen.

By demonstrating that the Fox doesn't need the entire airtime of a radio spot, we were able to avail of radio as a medium to communicate the product benefit in a manner which is simple and easily understood. In order to gain maximum attention among the young target group,the customers who apparently buy up the remaining airtime in the radio spot need to be really unusual–what they are offering has to be fun and entertaining.

After the spot was broadcast, a greater number of hits could be observed on the Fox website as well as greater interest in test drives and in information material from the dealers.