To promote and finance his upcoming album, ALB an emerging French musician, came up with 'GOLDEN CHAINS'. A unique participative music video, in which the artist took up the challenge of selling his personal daily life’s items for real.

The goal : to use the revenue gained to fund the production of his next album.

Developped in HTML5 and to be run under Google Chrome, GOLDEN CHAINS gives the audience the opportunity to purchase in real time all the things that ALB is getting rid of, via well-known e-commerce websites, such as : ebay, etsy, airBnB, asosmarketplace, iTunes, meetic for example.