The Tribeca Film Festival is the largest film festival in New York. It has grown beyond film into a celebration of all types of storytelling including video games, virtual reality, music, television, talks and online works and the festival prides itself on showcasing the latest cutting-edge forms of storytelling.

This year TFF wanted to celebrate the anniversary of certain classic films. We focused our campaign on the following features.

Francis Ford Coppola’s 1979 globally renowned, award-winning masterpiece, “Apocalypse Now.”

“This is Spinal Tap”, a cult classic that has achieved legendary status and helped launch the careers of Rob Reiner and Christopher Guest among others.

And the world’s favorite cartoon family “The Simpsons”, which after 29 years on television has fans from all ages in every corner of the world.

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We created a new hieroglyphic language for 3 films: “Apocalypse Now”, “The Simpsons” and “This is Spinal Tap”. We started with the original ancient Egyptian characters and partnered with a Doctor of Egyptology from Brown University to evolve them into a new set of phonograms that stayed true to the original forms while creating a new character set that let us accurately tell our more modern stories. The result is a new set of ancient Egyptian typography that translates into modern languages like English but could also have been understood by someone living in Egypt 5,000 years ago.