Social and Influencer > Web Campaign

GT6: FIRST LOVE

BBH NEW YORK, New York / SONY / 2014

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Travel, Entertainment & Leisure in Social and Influencer

24 items

Grand Prix Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

User Experience

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

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Grand Prix Cannes Lions
LIVE TEST SERIES

Engagement Platform

LIVE TEST SERIES

VOLVO, FORSMAN & BODENFORS

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Grand Prix Cannes Lions
THE SCARECROW

Integrated Multi-Platform Campaign

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

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Gold Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

Interface & Navigation

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

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Gold Cannes Lions
THE SCARECROW

Storytelling

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

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Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Storytelling

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

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Gold Cannes Lions
THE SCARECROW

Animation/Motion Graphics

THE SCARECROW

CHIPOTLE, CREATIVE ARTISTS AGENCY

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Gold Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

Use of Video

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

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Gold Cannes Lions
SWEETIE

Use of Video

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

Use of Music/Sound Design

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

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Gold Cannes Lions
SWEETIE

Innovative Use of Technology

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
IF WE MADE IT

Foods & Drinks

IF WE MADE IT

HEINEKEN, DROGA5

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Gold Cannes Lions
LIVE TEST SERIES & THE CHASE 360°

Automotive Products & Services

LIVE TEST SERIES & THE CHASE 360°

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
THE LAUNCH OF GREATNESS AWAITS

Travel, Entertainment & Leisure

THE LAUNCH OF GREATNESS AWAITS

SONY, BBH NEW YORK

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Gold Cannes Lions
SWEETIE

Charities, Public Health & Safety, Public Awareness Messages

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

Microsite

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

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Gold Cannes Lions
MOST SHOCKING SECOND A DAY VIDEO

Social Video

MOST SHOCKING SECOND A DAY VIDEO

SAVE THE CHILDREN, UNIT 9

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Gold Cannes Lions
PHARRELL WILLIAMS - 24 HOURS OF HAPPY

Interactive Video

PHARRELL WILLIAMS - 24 HOURS OF HAPPY

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

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Gold Cannes Lions
THE EPIC SPLIT

Webisodes/Series

THE EPIC SPLIT

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
SWEETIE

Response/Real-Time Activity (including crowdsourcing)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SWEETIE

Innovative Use of Social or Community (including emerging platforms for brands)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
THE COLLABORATORY

Community Building/Management

THE COLLABORATORY

UNITED STATES AIRFORCE, GSD&M

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Gold Cannes Lions
SWEETIE

Targeted Conversations at Scale (including social listening and conversational insight)

SWEETIE

TERRE DES HOMMES, LEMZ

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Gold Cannes Lions
SOUND OF HONDA / AYRTON SENNA 1989

Installation/Exhibit (including use of interactive screens)

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

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More Entries from BBH NEW YORK

24 items

Grand Prix Cannes Lions
HOUSE OF CARDS - FU 2016

Integrated Campaign

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Titanium Cannes Lions
OASIS DIG OUT YOUR SOUL

Titanium and Integrated

OASIS DIG OUT YOUR SOUL

NYC & CO. AND WARNER BROTHERS, BBH NEW YORK

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Gold Cannes Lions
100 GIRLS

Cosmetics, Beauty & Toiletries

100 GIRLS

AXE, BBH NEW YORK

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Gold Cannes Lions
PERFECT DAY

Entertainment & Leisure

PERFECT DAY

SONY, BBH NEW YORK

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Gold Cannes Lions
SUSAN GLENN

Short Format Internet Film

SUSAN GLENN

UNILEVER, BBH NEW YORK

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Gold Cannes Lions
THE LAUNCH OF GREATNESS AWAITS

Travel, Entertainment & Leisure

THE LAUNCH OF GREATNESS AWAITS

SONY, BBH NEW YORK

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Gold Cannes Lions
OASIS DIG OUT YOUR SOUL

Ambient: Stunts & Live Advertising

OASIS DIG OUT YOUR SOUL

NYC & CO. AND WARNER BROTHERS, BBH NEW YORK

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Gold Cannes Lions
HOUSE OF CARDS - FU 2016

Response / Real-time Activity

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Gold Cannes Lions
HOUSE OF CARDS - FU 2016

Use of TV/Cinema Film

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Silver Cannes Lions
SUSAN GLENN

Titanium and Integrated

SUSAN GLENN

UNILEVER, BBH NEW YORK

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Silver Cannes Lions
PERFECT DAY

Use of Music

PERFECT DAY

SONY, BBH NEW YORK

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Silver Cannes Lions
HOUSE OF CARDS - FU 2016

Excellence in Production & Distribution Strategy

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Silver Cannes Lions
OASIS DIG OUT YOUR SOUL IN THE STREET

Internet Film

OASIS DIG OUT YOUR SOUL IN THE STREET

NYC & CO. AND WARNER BROTHERS, BBH NEW YORK

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Silver Cannes Lions
HOUSE OF CARDS - FU 2016

Use of Broadcast

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Silver Cannes Lions
SUSAN GLENN

Best Copywriting

SUSAN GLENN

UNILEVER, BBH NEW YORK

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Silver Cannes Lions
HOUSE OF CARDS - FU 2016

Launch / Re-launch

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

(opens in a new tab)
Silver Cannes Lions
BID FOR GREATNESS

Engagement Platform

BID FOR GREATNESS

SONY, BBH NEW YORK

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Silver Cannes Lions
FIRST TO GREATNESS

Use of Co-Creation & User Generated Content

FIRST TO GREATNESS

SONY, BBH NEW YORK

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Bronze Cannes Lions
THE LAUNCH OF PS4

Creative Effectiveness

THE LAUNCH OF PS4

PLAYSTATION, BBH NEW YORK

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Bronze Cannes Lions
PERFECT DAY

Direction

PERFECT DAY

SONY, BBH NEW YORK

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Bronze Cannes Lions
HOUSE OF CARDS - FU 2016

Media & Publications

HOUSE OF CARDS - FU 2016

NETFLIX, BBH NEW YORK

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Bronze Cannes Lions
GREATNESS AWAITS

Entertainment & Leisure

GREATNESS AWAITS

SONY, BBH NEW YORK

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Bronze Cannes Lions
GT6: FIRST LOVE

Travel, Entertainment & Leisure

GT6: FIRST LOVE

SONY, BBH NEW YORK

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Shortlisted Cannes Lions
HOTEL

Direction

HOTEL

UNILEVER, BBH NEW YORK

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